A main concern for entrepreneurs is the time that social media require. Especially in the beginning it is an investment one must be willing to make, since monetization of your efforts will only be the third step of your social media efforts (see Social media steps in the real world). But what is the influence of the frequency that you use your social media?
Looking at a research by Hubspot we can conclude that increased frequency of posts on your blog does pay out with respect to traffic. After evaluation of 4.000 businesses they indicate that traffic increases significantly once the amount of blog posts per month is at a minimum of twenty.
Thus, daily blogging does pay off in order to generate traffic. What about the leads that are generated? Hubspot concluded that B2B businesses who blogged 16 to 20 times per month generated 3 times more leads than companies who did not blog. For B2C businesses the amount is4 times higher.
In a previous study by Hubspot (2011 State of Inbound Marketing) we can notice the additional effect of acquiring customers by blogging even multiple times a day.
Therefore, frequently blogging can apparently increase traffic, leads and acquired customers. This leaves me with 3 questions. First, how does the extra payoff relate to the time spent that is required for the more frequent blogging. Second, how does this work on other platforms? And third, is there a maximum you can post/blog to not make the results decline? The more you tweet, the more leads are generated? Do people keep their interest if you can’t seem to stop talking? In real life, I would find such a person annoying myself… You?